Lifetime Guarantee

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September 1, 2010

To all our good customers, Ladies and Gentlemen

Recently I have been asked by some of you about the meaning behind our lifetime guarantee. We sum it here by saying, "XIKAR for Life". In fact, our mission statement, which I wrote in 1999, states:

As The Best Thing to Happen to Cigars Since Fire, XIKAR, Inc. is dedicated to providing value to cigar consumers through unique, artful and functional cigar tools sold at a fair price. XIKAR will provide these products through honest and ergonomic design to achieve superior form, feel and function. XIKAR stands behind its products through a lifetime total satisfaction warranty.

As our business relationship grew, many asked me to further define "Lifetime Guarantee":

"Does it mean we can exchange over the counter?" - "Yes."
"Does it mean we can return hassle-free?" - "Yes."
"Does it mean I can return product that doesn't sell?" - "Yes!!"

In fact, it means what it has always meant, that at XIKAR we guarantee everything we say, sell and do, unconditionally, for life. Anything less is not a lifetime guarantee. Anything less would not be "Lifetime" nor be a "Guarantee". Anything less would be a sales pitch!

Why do we do this? We do this because we are concerned about our customers and consumers. We do this because we care about your experience with our products and our company. We do this because we want a lifetime relationship with you, and we believe that, like a marriage, it takes a commitment with a lot of work behind it. Ultimately, we do this because it's just who we are.

I can't change who I am any more than I can change my height! And since Lifetime Guarantee is who I am, it is also who XIKAR is. I can't change it, I won't change it.

I am aware that some in our good trade cast doubt on the longevity and viability of our XIKAR For Life guarantee. I thank them for bringing me this opportunity to clarify our position!

Sincerely tours,

Kurt Van Keppel